Slight clarification: they targeted keywords that they didn't have a specific landing page for, this might be like sending people to a landing page that generically talks about "file uploads" instead of a landing page that hyper-specifically talks about "file uploads for laravel".
They were saying they should have held off on targeting those more specific terms until they had those matching and more specific landing pages in place.
They were saying they should have held off on targeting those more specific terms until they had those matching and more specific landing pages in place.