[mikece]

"Lesson #3: Stick to keywords that you have landing pages and content for"

This sounds self-evident but we all know sales people who sell a fiction and then engineering has to scramble to (try to) turn it into reality.

[foxhop]

A product could already have the engineering bits in place but without a landing page calling out that very feature or usecase, sending traffic to a mismatched page is a diservice.

People click an ad to learn more, if they are presented with a specific use-case but land on a generic marketing page they will click the back button.

[GarrisonPrime]

And yet the company is paying for all those pointless clicks. Hopefully they’ll consider “misleading ads” as a possible reason for a low conversion rate.