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by karol_kielecki
2344 days ago
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I agree with some points, especially with the time frame. Sometimes traditional A/B tests take too long. Global design changes, new product launches, brand refreshing, or new information architecture are more important. On the other hand, doing A/B tests for small changes can also have a significant impact on your overall results. I think doing A/B tests is better than not doing them at all. |
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