[alanlovestea]

Credit Card referral was/is a big business. I remember personal finance bloggers were making $50 dollar for each referral. If mint can convince each customer to get a new card every year, it will be a 500 million dollars business. It is not huge but a sustainable business.

[xivzgrev]

Mint is vastly under capitalizing on its spending data. The recs are all generic / not personalized. Not like “hey you spent $10k on groceries, you could’ve gotten $300 back with amex blue cash everyday. Sign up now and earn a $150 welcome bonus”.