[alanlovestea]

> Many personal finance products are free, but make money by selling data or trying to upsell you on something else that you don't need (like, say, a credit card you don't need or a tax product that is overpriced [2]). This is what happened with Mint. It became a "top-of-the-funnel" lead generation tool for other products.

Question about MonarchMoney. Is it going to be a cloud service or a standalone old-fashion desktop software? Most of serious personal finance people would prefer desktop software in order to protect their own data. However, most consumers prefer a free and hosted solution. Which market is MonarchMoney going after?

[Ozzie_osman]

Initially we're going to be cloud-based, but we hope to support other storage models.