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by mister_hn 2345 days ago
But is it there really anyone using schemas? Until know, I've seen almost no example of real usage in production services.

Can somebody point me to some real cases?

8 comments

Sure. I wrote a Chrome extension that finds recipes on websites you visit and clones them into a big modal at the top of the page so you don't have to hunt them down (they're often buried on long, rambling blog posts). It operates by looking for some divs that common WP plugins and other off-the-shelf recipe site templates use but it has been surprisingly common for me to find itemtype set to "https://schema.org/Recipe" or similar, which makes the process incredibly straightforward.

If more sites adopted the schema properly, it would also be a breeze to convert units on ingredients, extract images and instructions for recipes, and so on. Right now it's on maybe 1/3 of recipe sites I investigate. Ironically, the bigger the company behind the recipe, the less likely they are to use the standard schema.

Extension: https://chrome.google.com/webstore/detail/recipe-filter/ahlc...

Pretty much every news site does, otherwise it won't get ranked by Google News. Example:

https://search.google.com/structured-data/testing-tool#url=h...

But is it there really anyone using schemas?

According to this page[1], "Over 10 million sites use Schema.org to markup their web pages and email messages.".

Can somebody point me to some real cases?

See this Quora thread[2].

[1]: https://schema.org/

[2]: https://www.quora.com/Who-has-examples-of-websites-which-hav...

thanks
Schema is very popular in structured data online. Search engines use it to parse business information, reviews, pricing data, etc.
IMDB has an extensive schema. https://www.imdb.com/title/tt0071853
Some real use cases: bestbuy.com, target.com, apple.com, us.gov, samsung.com, canada.ca, … I could go on. I've read nearly a third of sites use it, especially the larger ones, but also sites that run Wordpress. All with different degrees of depth, but any use can add precision to search and data, that anyone (not just Google, Yahoo, Bing, Yandex) can use.
Any blog using Ghost, which adds Schema.org automatically.

Yoast is a pretty popular WordPress SEO tool with Schema.org support.

Any product that offers Google AMP support has to support Schema.org. Same goes for Google News.