[hnick]

Most prams I see these days are much larger than the simple, light-weight folding models many people had when I was a child in the 80s. They're basically monster-truck-prams.

I think the perceived comfort, safety, and luxury is a big drawcard in both cases.

[netsharc]

An American who lived in Europe started a business importing luxury prams into the US:

https://www.theguardian.com/news/2018/mar/20/bugaboo-luxury-...

[analog31]

Having pushed my share of prams, larger diameter wheels are a plus. But my favorite one for convenience was a folding "umbrella stroller" that I could shake open with one hand while holding a baby with the other.

[snow_mac]

I have a Britax Pathway stroller (https://www.target.com/p/britax-pathway-b-safe-35-travel-sys...), which looks like a monster, but literally push one button and the thing deploys; I did it several times today with the baby in the arms.

[Smoosh]

As well as the reasons you mentioned there is also perceived value for money. I suspect this trend is due to an interaction of psychological marketing and consumer preference.

[driverdan]

Prams / strollers are not car seats.