[simonh]

Because they would have been operating at a loss. Unless they could magic down the cost of manufacturing their products, there's no way to magic down the price they had to charge customers.

[icedchai]

NeXT operated at a loss for most of its life anyway, eventually got out of the hardware business entirely.

See https://computerhistory.org/blog/next-steve-jobs-dot-com-ipo...