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by PHPAdam 5601 days ago
This story should be more about Google's ranking code than a none story about JC Penny paying a SEO company, who did their job.

Matt_Cutts, people pay 3rd partys to "get me to the top for xx" when they deliver, you penalize then into oblivion?

1 comments

Yes, Google does generally penalize that behavior, if the SEO companies cheat. Do what JC Penney apparently did -- use a load of unrelated sites to artificially boost its standing in search results -- and Google has a good reason to penalize you. Google can only stay trustworthy (and therefore relevant) if it eschews results like that.