[muzani]

Entrepreneurship is about solving problems. Can't code? Find someone who can. There's no shame in giving away 90% share if you need to, especially if someone can do in a week what would take you a year. As a programmer, I do look for a partner, if only to anchor me before I go too deep.

A business plan is basically a list of hypotheses. Do you really know you'd make enough money from ads? Do you know that people really want this thing? Do you know that you have the right target market? Will the marketing channel be too expensive?

It's really hard to make a good business plan, because of these unknowns. But that's why there's good money in it. If it makes you feel good, many corporate managers and MBAs can't do it either. It's mostly the underdogs, the "founders" who do it.

The next thing you do is design an experiment to test each one of these hypotheses, the easiest way possible. Most of this doesn't even involve coding, but having a coder on the team helps a lot. Once you confirm one, move on to the next.