[rmason]

This is a very dangerous idea. It seems logical until you go and try it. The potential market is too small so you pass. Only to see the market blow up into billions of dollars that gets harvested by someone else. Do you think electric cars were that big an idea in July 2003 when Martin Eberhard and Marc Tarpenning started Tesla?

It also doesn't factor when you commit to an idea you become an expert. Often that knowledge forces you to pivot and become successful. Would the founders of Justin.tv ever have founded Twitch if they'd never started?

[rchaud]

They're not inventing any brand new technology. They're evaluating the business case for being a middle man in an oversaturated industry where both the customer and service provider want to cut out said middleman as soon as possible.

[lerchmo]

Ignorance, motivated learning and money fantasies are a proven method of exploring the business problem space. Analysis and wisdom have limited utility when it comes to uncovering opportunities.