[brennebeck]

Wouldn’t having strong SEO incentive competition to buy ads? Of course it also incentives them to work on SEO, but the only way to ‘get above’ a top ranking site would be to buy an ad, no?

[Retric]

Increasing costs for your competition is a net win for you.

[iudqnolq]

And Google

[Retric]

Depends on the industry, but if you can profit at lower prices you can force your competition to spend less on advertising. That’s bad for Google.

[iudqnolq]

That makes sense. I meant increasing the ad buy spend of a firm's competitors helps Google