[emrehan]

I really liked their methodology. How can I learn more of it?

[Untit1ed]

I wrote a blog post (https://blog.nichetester.com/the-assholes-guide-to-product-v...) and eventually made a web app (https://nichetester.com) to step people through a pretty similar process for new ideas.

[jjn2009]

One Million Followers by Brendan Kane‎ although not directly related shows similar usage of ad platforms for content testing.