[Infinitesimus]

If done well, it could just be a way to inform customers of an improved product.

Lets say Apple launched iTunes2 as a separate product and one day you opened iTunes and saw the banner "Try iTunes2!" would that be equally upsetting? Or you go to gmail.com and see a banner for "Try Inbox!" etc.

This isn't candy crush in WordPad, it's an ad for an enhanced text editor

[tomc1985]

> Lets say Apple launched iTunes2 as a separate product and one day you opened iTunes and saw the banner "Try iTunes2!" would that be equally upsetting

It would, actually. I don't want to be sold to, at all.

[JohnFen]

I honestly can't imaging who this could be "done well".

> Lets say Apple launched iTunes2 as a separate product and one day you opened iTunes and saw the banner "Try iTunes2!" would that be equally upsetting?

Yes.