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by sukilot
2336 days ago
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DDG is hiding the "Ad" label on their shopping carousel, with unreadable #888 light grey text. That part is worse than Google's darker #666 (and longer word) "Sponsored". The screenshot doesn't show any Ad links in the text list results (unless the ads are wholly unlabeled). It's not really the same case as the OP. |
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One could argue the words surrounding the carousel on DGG ("Shopping" and "Ad") are slightly more transparent than Google's "Sponsored" heading, but that's splitting hairs I guess.
In either case, I find both carousels pretty obvious in their intent. Maybe it's because the prices are being shown? I think more sophisticated internet users are trained to know that when you see a $xx.xx price on the internet, along with a link to purchase the item, there's probably some kind of commercial relationship happening behind the scenes.
These days, whenever I see a product mentioned anywhere on the web with links to purchase it, I default to assuming it's an affiliate link.