[pb7]

This only incentivizes them to maintain this image until they hit critical mass, hurt competitors (Google), or come up with compelling reasons to use them. After all, half the discussion below is how Google used to not be evil but now is; what is stopping DDG from changing their tune later?

[Nextgrid]

Not saying they can’t turn evil later on down the line when they do get big, but at the moment it’s (IMO) a non issue. They would lose their entire business (whatever little they have) immediately if they did so and presumable make less money out of the attempt than they make right now by respecting user privacy and only offering content-targeted ads. For now I’m happy to trust them - this can of course change in the future.