[astrodust]

Since an SSL cert costs about $20 a year, this would cost more. I don't see the point.

For $20 a month I can have my own VPS, my own IP, and my own certificate and side-step all of this.

Perhaps this is to arbitrage against people not knowing any better, or not having the expertise to implement it properly. In any case, does seem to be a small market.

[diamondsea]

It's more for content you don't control that you want to include in a site. For example, if you want to show the CNN feed within a secure portal page, it will give you the mixed-content warning because of the images in the feed.

Running the RSS feed through FixSSL does some basic remapping of the links so that it routes the images through FixSSL, which prevents the mixed-content warnings from appearing.

Of course, if CNN (and other sites) offered HTTPS versions of their feeds, there would be no need for this, but until they do it serves a purpose.