[mthoms]

But notice how the "Ad" text is specifically formatted (and placed) to resemble a favicon? They're blatantly trying to make the ads and organic results appear uniform to someone quickly scanning the page.

As a user, I want the ads more easily distinguishable, not less.

[peterangular]

100% - it's a dark pattern and you know exactly why they're doing it: cash money from advertisers.

The internet is slowly being turned into a corporate power grab and it's only getting worse YOY =|

[hokkos]

Fortunately in french "Annonce" is longer than "Ad" and doesn't look like a favicon ! Maybe they will change it to "Pub".