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by kensai
2340 days ago
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No pun intended, dude, but I think you speak mambo jumbo... :D "German products arent as high quality ad they used to be and most if them are pretty stale in terms of innovation." Germany just surpassed again South Korea as the most innovative country. News are just three days old. Where do you base your own assessment? Did your BMW break down? https://www.bloomberg.com/news/articles/2020-01-18/germany-b... |
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I think he is partially right, at least when you define innovation as being mainly of digital nature. There have been lots of improvements on the mechanical side, cars have become a lot more efficient, and quieter (or louder if you prefer). But when it comes to making the cars smarter or even electric, there hasn't been a whole lot of innovation. Since connect everything is the major trend right now, people often consider innovation as being mainly digital. While digital technologies are a major infuence nowadays, the mechanical side should not be forgotten.
But the German automakers seem to really struggle with software becoming a major influence in peoples car-buying decision. BMW started with its "Conntected Drive" services, but since then, they haven't made a whole lot of progress, just a lot of completely unrealistic concept cars. The same is for Mercedes, they started their MBUX project a few years ago and at first, it really looked promising. Now, when I'm sitting in my friends MBUX Mercedes, its just a infotainment system as stupid as any other one. Volkswagen made big promises with its upcoming VW I.D platform and IMHO, this is the biggest single step a German automaker took since I'm alive.