[reroute1]

Yes I see the same, it's really easy to tell what is an ad and what isn't...

[city41]

The distinction between the two has certainly gone down though (by quite a bit IMO). This feels like boiling a frog.

[reroute1]

I guess it depends on the user. I can't really put myself in the mindset of someone else, but I am pretty sure I would never accidentally click an ad and not realize it. Maybe others who don't pay attention to this kind of thing might be affected though.

[nicpottier]

Agree, ads seem clearer than ever to me, the big bold "Ad" is more distinct to me than the previous treatment.

[duckmysick]

To me, the clearest Google ads had colored background and text "Sponsored Link" on the side.