[skmurphy]

Noel: your cofounder has written an excellent roundup article on marketing tactics that has gotten good engagement with your target audience. Why demolish a substantial fraction of the goodwill you were accruing with a remark like this?

In point of fact tactics are more generally useful and can be employed in a number of different situations. They need to be in service of your objective and strategy but are where the rubber meets the road.