I asked you about content strategy vs tactics in another comment and you responded with “tomato tomat-o”. Not the most engaging of replies. It’s apparent this was click bait to begin with.
I don't think it's click bait. There is a lot of practical advice in the article and real examples of implementation. His "tomato" answer is a refusal to engage and be helpful, but the article itself is a very good roundup of marketing tactics. I am not affiliated with Apollo, but I do help startups with lead generation and can recognize quality content in an area I have expertise in.
I agree there is some useful content in the article however there is nothing original. The article is a compilation of marketing tactics that can be found when you search for "marketing tactics". It just feels like a lazy and thrown together attempt to push site traffic for them. Maybe I am being overly critical, if the HN community as a whole likes the post and content then great!
When you say something costs "(technically) zero because you have an internal team" I can assure you we are not on the same page. Based on this and your other replies I can only assume you made this post in hopes of generating more traffic to your site since you seem to have no interest in discussing the content.
Want to discuss content? Make a comment about content, not the way something is worded