[peteforde]

You're making light of my point, but you are underestimating how important that point actually is. Services that don't cost enough are perceived as highly suspect, because there's a widely-held (and not unfounded) belief that anything worth using is worth paying for. You're not just paying for the sunk cost + fractional profit; you're investing in a solution that will stand up to your board of directors wanting something to blame. Think: support contracts, data protection and privacy laws, corporate structure and insurance. The function that this tool purports to do is literally the full time job for a lot of people, so there's no way they can put such an important function on someone's cool side project. It's just not a good business move.