[lmkg]

The law has a lot of requirements for every company that collects data about you. It has additional requirements for companies that are data brokers. The quote you provided is about the former. The list linked in this post is about the latter.

[downandout]

Correct. While this law certainly enables you to send “nightmare letters” and generally make yourself a PIA for Google and all other companies, it does not require them to register as a data broker because of the consumer’s direct relationship with them.