[drywater]

No company will buy products just because they are better. They buy the brand, the support, the advertising.

[hanniabu]

They'll buy it if the places the existing product is lacking pisses off the decision maker.

[ska]

I would adjust this. No company will buy products just because they are a bit better. You have to completely knock that out of the park to be compelling.

OTOH, I'll grant if you really fail on support etc. you will probably fizzle out anyway.

[frandroid]

What support does anyone need to use Confluence? How many people _use_ that support?

[dflock]

> How many people _use_ that support?

That's not really relevant to Enterprise sales.