[Whatarethese]

Tesla might be the best example ever of this practice.

[chrisfrantz]

Not sure people think Tesla doesn’t have a marketing team. They’re currently hiring [1] dozens of marketers all over the world.

1 - https://www.tesla.com/careers/search (sort by marketing)

[marketingfool]

In the future we are going to find out Tesla had a social media team that "maintained Tesla's reputation".

They did this by astroturfing and paying for upvotes/likes.

Tesla claims to not spend money on marketing, but I consider that a dubious claim.

[notahacker]

Someone should tell all the people with marketing manager roles at Tesla that their employer isn't spending any money on them...

[xyzzy_plugh]

A family member recently left a role in marketing at Tesla due to... well, Tesla not spending any money on them.

[beckingz]

It's not marketing it's evangelizing.

[spookthesunset]

Also a form of marketing...

[pryelluw]

Something similar to the greatest trick the devil ever pulled.