[EnderMB]

It makes me wonder whether Google is now "too big to fall" in regards to search.

I switched to DDG a few months ago, and quite frankly I can probably count the number of times I've needed to switch to Google on one hand, and nearly every time it's been related to looking up directions via web search and expecting Google Maps to open up. DDG and Bing are largely good enough already for standard web search. The standard has probably been there for a while, so I would argue that web search is largely down to experience right now - and DDG/Bing have Google beat here.

With that being said, I doubt the average person has even heard of DDG, and probably never uses Bing unless it's set up by default. If there was ever a time to market Bing and DDG as viable Google alternatives to the public, it's now.

[Jemm]

You can pretend !g to your search and DDG will forward you to Google search. Just FYI