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They are already trying that, with various success. So summer as income is +- covered these days and can improve only by little, but almost nobody ain't gonna hike or bike in winter through former ski resort area, with +5/+10 degrees Celzius. Skiing is simply more unique/exquisite experience, more people are willing to spend more. It also often requires less effort, if one is not so fit. Plenty of folks ride down 2 times in the morning, park with beer/wine on the sun, eat, do 1-2 runs and call it a day and go to apres bar. For whole week. I am a bit skeptical about this 'reinventing' of ski resorts into something new. I look at Chamonix in France, for somebody like me the best mountain place in Europe, maybe even globally. Beautiful hiking, trail running, climbing, world class (or easy) alpinism available quickly, skiing, ski touring, paraglide, bikes and so on and on. The best season for non-winter activities is actually early autumn, September-October - better temperatures than summer, nature is stunningly beautiful, good stable weather. But almost nobody comes in autumn. Why? Because kids don't have holidays and are back to school. This is the bulk of visitors in mountains, anytime. So summer season for tourism lasts 2-2.5 months. Winter one, still is more like 4 months. |