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by mntmoss
2343 days ago
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Advertising readily exploits low price consumers like you, too. First of all, they find ways to drop quality. At first they have the good deal for a limited time. This results in social proofing - good reviews and customer approvals - that theirs is the exceptional choice - quality at low price. Then they downgrade it. But because you were already buying it, you won't look the next time. Second, they find ways to engineer deals that lead you down a path of more expensive dependencies. You go to the supermarket, and you get your veggies, and you see a sign saying "best enjoyed with" - and there's a product. Maybe one you know and are familiar with, maybe one you don't. Regardless, you see the sign and the message and you start wondering, "am I enjoying my veggies less because I'm doing it wrong?" The dairy industry has succeeded at this for decades, crafting all sorts of narratives about the necessity for milk, the pleasure of milk, how milk lets you have moments shared with friends. It doesn't have to have a brand name attached to reach you and reprogram you. |
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Once you are aware of the many different ways an ad can manifest, they become uncanny. It becomes a game to spot them, and to think about why this ad was bought to run at this particular time and place. I see that ad for california walnuts playing out in public, and it feels absolutely dystopian. I think they say "heart-heatlhy, california walnuts" about a half dozen times in the clip, like a mantra. The spell is broken if you ever read about the nut industry's water use, and connect the dots with the ever present threat of drought in california, and climate change worsening it all.