[rubidium]

Agreed. I like how some companies get around the long name problem. The http://regionalhelpwanted.com/ sites all have the url http://[regionalname]helpwanted.com/ and the tag-line "long name... amazing results". Even if it's a longer name, it's memorable if you hear a radio ad.

Of course, everyone wants to be a household name like flickr and all.

[markkat]

Hm. socasion, socimark, evencial, daycial, plancial. All open com's. Not awesome, but that just took a moment. Not having a .com is an unnecessary barrier.