[xzcat]

I think the clothes-on-amazon thing is fair and a cost of doing business, though. If my only choices, as a customer, were "all sales are final"-buy-online or go in-store, I would 100% go in-store. I would never, ever buy what could be a brick in a box online if I wasn't allowed to return it if it turned out to be a brick in a box.

And clothes have another dimension (heh, literally) of size/fit/feel. I think it's totally reasonable to buy a shirt online, put it on, think "wow this material is awful" and return it. That's what you can do in-store, and it's not your fault that that loop is a lot more expensive for online retailers.