[sixtypoundhound]

Get ready for ads to get more annoying. The hidden benefit of using personalized data to target and track prospects was an advertiser could use "soft sell" to build a brand over time.

As that market gets shut off, we're back to aggressively using interruption marketing "shock jock" ads and auto-play video. Click now or forever hold your peace...

The problem with contextually targeted ads is there is no real guarantee of repetition and brand building...

[matheusmoreira]

> we're back to aggressively using interruption marketing "shock jock" ads and auto-play video

Advertisers thought they could get away with pop-ups until browsers shut them down by shipping pop-up blockers by default. I have no doubt ad blockers will shut down that market as well. Hopefully it will shut all of it down, driving advertisers out of the internet forever.

[mjevans]

I am only OK with one type of advertising.

1) I have a problem or a need that I am looking to fulfill.

2) I ask (E.G. a search engine) about fulfilling that need.

3) The results are no BS, no hidden fees, directly up-front responses that tell me how much something is going to cost, where it is, and maybe why that will solve my needs/desires.

That is the only place at all that 'ads' belong, informative messages that are intended to actually help BOTH the consumer and any service provider.

[matheusmoreira]

What you described is reasonable and I'm fine with it too. Though is it really advertising if you ask for it? To me, ads are the stuff they shove down people's throats whether they want it or not hoping that a fraction of them will appreciate it.

[sixtypoundhound]

Be careful what you wish for.

Commercial ads aren't perfect but they represent a decent middle ground for content creators. And have a powerful moderating effect on webmaster behavior.

If you want a nasty experience, look at any non-sponsored digital eco-system which doesn't qualify for display ads. Things tend to get pretty raw in a hurry. (and most nice content creators stop wasting time and get regular jobs)

[asdff]

I have doubt, considering safari doesn't let you use extensions and chrome is continually working towards diluting ad blockers out of existence. Firefox is the last bastion of ad free browsing, and it's market share is low enough that advertisers aren't going to care about firefox users (good for us, I guess, but bad for the 95% of web users that don't use firefox).

[NeedMoreTea]

Excellent, as that will prompt a reaction. First to push even more non technical folks to join most techies using no exceptions ad blocking. Second to provoke even more onerous regulations.

[qvrjuec]

And even more importantly this will eventually foster more palatable/unavoidable kinds of advertising to avoid the arms race entirely, e.g. product placement and endorsements.

[therealdrag0]

That's an interesting point. I do rather have hiking shoe/soylent ads snuck into my feed than random gaudy shit trying to get my attention.