[anonu]

> Most of BlackRock's assets under management are invested in index ETFs

BlackRock aum is $7tr. Their ETF business is around $1tr

> . Index ETFs are essentially undifferentiated products

There are 2300 or more ETFs in the US. There's enough variety there, with products indexed by the big guys and also "self indexed" products that undifferentiated is really not a suitable word here

[pnako]

Yeah I was wrong about index ETFs in particular but my general point remains: most of their AUM are in passive funds (ETF or not). According to their last annual report, only 27% of AUM are in active funds. https://ir.blackrock.com/files/doc_financials/2018/ar/2018-A...

Regarding the small ETFs: yes that's kind of my point. Most of the volume is still in large, broad index-based funds, and BlackRock is looking for a good story to get people to invest more into the more 'niche' funds (which includes all the green/no-carbon funds).