[Koremat6666]

Privacy is one side of the coin. Other side of the coin is that web adverts help web remain open, it helps independent and anti-establishment institutions to have an audience in a profitable manner. Remember, free speech does not exist unless that speech is also economically sustainable.

Arguably gun owners, strip clubs and porn magazines have fought for free speech more than facebook and google combined.

I am happy to willingly share my personal data with your advertisers if that helps you keep profitable (NYT, Reason, Cato, Vice, Pornhub etc.) you need to figure out how to achieve that without acting like jerks.

[JohnFen]

This is why tracking should be opt-in. Then you can allow it to support the things that you value without my privacy being invaded.

[Koremat6666]

For that we need to somehow agree that tracking is not just a legitimate business practice but also a desirable one (as long as the individual has consented).

But these discussions will soon go into "how easy it should be to opt in?". Should it be a pop up like "allow location" or something more complex as enabling CORS.