[jdquey]

Personal blog or business blog?

If personal, any self-hosted platform will work (WordPress, blogger.com, or Webflow).

If business, you can post articles on your site. Some well-known marketers only post once a month. But they do a ton of promotion + optimize to rank in search. From what I've observed, it's not necessary to keep a consistent posting schedule, but it helps in other ways like building up the habit. More in-depth content tends to increase search traffic. That's why you'll see bigger brands like Shopify write a ton of articles daily.

The advantage of using another platform is it gives you the possibility you'll get some of their traffic if you understand their system.