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Outside political talk radio I haven't heard people claim "Merry Christmas" is under serious threat. I live in a pretty liberal and very multicultural place and heard and saw plenty of "Merry Christmas" this season. Even non-Christians seem to call the ubiquitous decorated pine a "Christmas tree." Nobody seems offended. (You can always find someone who is terribly offended about anything, but it's definitely not a broadly held sentiment.)

Most retailers and the media opt for "Happy Holidays" for simple marketing reasons: their audience is broad and they don't want to seem uninviting to Jews, Muslims, atheists, etc. A mall isn't going to print "(Merry|Happy|Blessed) (Christmas|Hanukkah|Ramadan|Solstice|...)"

I do sometimes see tradition's value highlighted to attempt to rescue fading traditions from being forgotten or eclipsed by modern noise and consumerism. These traditions might not be harmful in any way and there's nothing wrong with trying to preserve them. When this is done, it tends to face little to no opposition. No extraordinary arguments are needed, just drawing attention to the tradition and its moral, historic, community, or aesthetic value.

My point was to highlight something I've personally observed, especially in these (HN and its orbits) circles: when more ideological traditionalist arguments surface they inevitably end up leading in certain directions. I've seen this movie before.