[A4ET8a8uTh0]

I never used Plaid, but it reads like information used in typical bank application for credit. Why would anyone willingly share this much without get something major in return?

Does Plaid bank the underbanked? I am not sure what their appeal is.

[fulldecent2]

Simple. Just imagine that everybody is incredibly stupid and wants to be robbed and have their identity stolen. That's the target market.

[rblatz]

Automatic verification of funds, of employment, of income. Plus you can have plaid automatically setup a stripe account in stripe connect, you’d be shocked at how many people screw up their bank account information when filling out a form.

[Benjammer]

Marketing dollars and partnerships can get a company a LONG way...

[nitrogen]

They provide data for things that are like Mint (but not Mint itself).