[pdimitar]

Literally every experienced programmer would like to do this. But when you get to that last stage the shot-callers are like "nah, it's fine" and you never get to the optimisation.

I've seen many products die simply because customers get frustrated with laggy or buggy experience and leave.

By the time the businessmen wake up, it's usually too late.

[codeisawesome]

Which means that Business Analysts need to save the world by proving to the shot-callers things similar to what Amazon found (a few ms of lag in the site load caused $$$ of revenue loss). The ever improving Observability stack combined with strong analytics on the client-side can make this possible. Perhaps regulation around Climate Effects (or carbon taxes on inefficient software) might also bring about an industry-wide change of attitudes (and incentives).

[pdimitar]

Trouble is, most businessesmen I worked with would give you a blank stare if you tell them they need a business analyst.