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by brudgers 2356 days ago
How do they have the money to lease office space

One of the ways to make the leap is to avoid spending money on anything that does not have an immediate business benefit or meet an immediate business need.

(Business) Insurance is a good example. If there's no product, then there's no need for product liability insurance. If there are no clients, there is no need for errors and omissions insurance. If all the work is done in your house, there's no less need for general (business) liability insurance.

The attraction of leasing space is that it is easier to do than finding customers and delivering product. Spending money is always easier than making it. Squandering time on designing business cards; selecting office furniture, and building a website is always easier than going out to sell and getting repeatably rejected.

The money is actually easier. Take on debt. Sell your stuff. Reduce expenses. Accept the risks. If the risks are too high, that's ok. Security does not imply complacency, sloth, or incompetence. Strong aversion to '"semi-homelessness and poverty"' is not a character flaw.