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by AdamSC1 2343 days ago
Hi blululu,

You'll notice when you search for an item like "Airpods" the shopping instant answer appears including products from Amazon.

The top right of that placement (https://i.imgur.com/EIpFjVR.png) you'll see it is noted that this is an ad. These links are eligible for affiliate commission as outlined in our help pages (https://help.duckduckgo.com/duckduckgo-help-pages/company/ad...). Even in this situation, no personally identifiable information is shared with Amazon.

Amazon links that appear in the organic results are not affiliated.

eBay links that appear in the organic results may be affiliated. As per our policy, this has no impact on their organic ranking or appearance - and no information is shared with eBay.

We agree that general skepticism is healthy, and try to make clear that any element which has its placement changed, or elevated because of a financial incentive is labelled as an ad.

If there is something unclear about that, we'd always love to hear more user feedback!

1 comments

Fair - I had not noticed the ad labels before. Thanks for the response. Putting the label in the top right corner instead of the bottom left does feel like a bit of a dark pattern. DuckDuckGo's page layout clearly reflects the classic F pattern of visual attention, and the ad label is not very prominent.