[greaterscope]

I second the point that it's helpful to know the actual landscape, so the division within GE should definitely be listed. After all, if they end up contributing something positive it deserves visibility.

And your mention of Zipcar, Maven, etc makes me think it'd be great to include the entities that own or fund each organization. Definitely means there's more information to hunt down, but crowd-sourcing can lessen that pain.