[bitL]

Does it matter though? If you want some semblance of privacy, use VPN + Tor while searching anything, and make sure no personally identifiable information goes through it. Every company has to adhere to its local law, so expecting privacy is naive.

DDG's advantage is much less bloat and almost as good results as Google (in some areas arguably better), while not feeding their personalized ad machine. Qwant is worth trying as well.