[foxX]

Because things such as Netflix are "boxed goods". You only get what's written on the box, and not a gram of extra value than that.

To better explain, with Netflix (any modern offering in fact) mentality one can't invent and market LEGO or even the PC or other general purpose toys. They want to capitalize on every bit of value from the product, and as a result, they can only give away "experiences" and not "platforms".

With a platform users generate extra value from which they can draw, with an experience it's just boxed, single-purpose consumer products.