[thejohnconway]

I disagree, I think it needs a memorable, friendly-sounding name. I’ve had more luck selling it to people precisely because of the name. People like ducks in bow ties. Heck I like ducks in bow ties.

Two search engines from the EU we’re mentioned upthread. I have already forgotten their names — that’s a problem DDG doesn’t have. Remembering it’s about ducks is easily good enough to find it.