| My opinion is exactly the reverse. This is not the future. This is a story about a company whose time is highly limited. I have a company - not a start-up, just a regular ol business- - that will do just under 7 figures of revenue in this, our very first year. 100% bootstrapped from savings. In an industry which normally requires a high level of trust (think $4000+ upfront spend), we've signed up dozens of customers with ZERO reviews or prior reputation. How? We treat other people like humans - we talk to them like they're adults, treat them like they're adults, and have created a very special product that meets their needs as human beings. Everything is designed from the ground up to be HUMAN FIRST, systems, policies and software be damned. As long as human beings are the ones spending the money, companies like mine will own the future. |
it's like shopping for groceries at walmart vs the local grocery store. if I go to walmart, I can basically get the lowest prices on most items. but if I can't find something, it might take me five minutes to find a disinterested employee who may or may not know where to find the thing I want to buy. or I can go to the independent grocery store where someone will ask me if I need help if I so much as walk down the same aisle twice. of course, the exact same items will all be shifted up by a dollar or two.
in markets where customers are willing to pay more for good service, you typically see businesses at a bunch of different price points offering different levels of service. for the most part, movie theaters aren't this kind of market, except perhaps in very affluent areas. people already consider movie tickets to be expensive these days. as long as the experience goes right enough of the time, they're not gonna pay extra to see the same movie.