|
|
|
|
|
|
by Murkin
2352 days ago
|
|
|
Always wondered about the pricing, I wrote an eBook as well (https://redux-book.com/) But our pricing is WAY lower ($0-$16). Do people really pay $29-$69 for an ebook? Wonder if author tried other pricing to see if it can increase sales. Our biggest jump was once we moved to "pay as you like". PS. Made ~$20K over 3 years.
PSS. If anyone has any suggestions on how to promote eBooks, would love to know |
|
|
I tested all the prices between $9-$99 and I found these three tiers approach to be the most effective.
To be honest, this was a very difficult subject for me, here was my thinking process: - How much does a physical tech book costs --> I checked the best sellers on Amazon and saw $25-$35 - Since I was selling an eBook, I was thinking that I should AT LEAST divide this price by 2. - Not only that, but I "only" had 3 years of experience, so I should again apply another discount.
So I launched at $9...!
Then I learned about pricing strategies, value-based pricing and all. I did some experiments, increasing the price every month, and I was completely shocked to see that the conversion rate was still the same.
Hope it will help.