[master-litty]

Casper caters to stress, ripoff anxiety, social anxiety, and budget.

1. We, the millennial crowd (tm), are insanely stressed on average. Whether it's objectively genuine or falsely perceived, brought on by ourselves or otherwise, it is something we enjoy having control over -- And choosing a "simple" mattress that is straightforward to research and buy caters to that desire perfectly. For awhile Casper only had one mattress, and it seemed like an irrefutably decent mattress. You simply chose the size!

2. If you don't like the mattress you can return it within a period of time. Mattress sellers often offer this, but Casper advertises it. It adds a sense of authenticity to the sale, and I think many people (not just millenials) feel more at peace about buying the mattress without trying it first.

3. It's shipped to you and comes in a box. Usually there's no talking involved. Nobody has to come into your home. Regardless, many of us don't even have a vehicle to pick up a mattress with anyway, nor the available friends to help bring it in through the front door. Maybe a delivery person would help but what if they don't? And what if you miss the delivery?

4. Monthly payments. I feel most millennials don't really care about the total cost of something, as long as there's a monthly payment option that is reasonable. Paycheck-to-paycheck is the format we're used to budgeting in, which easily puts a monthly payment into perspective. $35/month versus $350 upfront is way more manageable.