[loganfrederick]

You're correct, that's not how companies usually make their personnel decisions. But one would think more companies would factor in PR-risk as a real financial risk. But Google being Google economically-speaking, this still probably isn't a material event.

[shawnz]

There's also the risk of employees not being able to work effectively if they don't feel safe/comfortable in their work environment.

[dmix]

So it is in fact very much how business works... between bad PR and company cultural issues. This stuff matters.

Not to mention businesses have customers and investors who care about these things.