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by Buttons840 2344 days ago
I think the point is that simply stating one billion animals died isn't, by itself, very interesting. It also draws attention to an interesting fact, a fact which some believe deserves more recognition, that cats kill many animals.

As you say, the real issue is massive ecosystem destruction and rare and/or endangered species being killed. But that doesn't spread on social media quite as well as the feeling driven "one billion animals died!"