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by basseq
2354 days ago
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Note that the alternative here would be to just increase price by the full 12% and change nothing else. Then later you can cut features and price by 2%, which people won't react to because "paying less for less" is perfectly logical. Then those minority of customers who actually needed the 2% incremental features could buy them ad-hoc, and end up paying the same price. Albeit, this means that you now don't have pretty bundles, and are selling features à la carte, which can be hard to manage. OR you make all those customers upgrade to Enterprise, which they'll be pissed about, but still falls into the logical "paying more for more" optics. |
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